The Big HITS Foundation was founded and established in 2008 by former NFL linebacker, Ernie Sims III, a 2006 1st Round draft pick by the Detroit Lions. The mission of the Ernie Sims Big HITS Foundation is to empower and strengthen youth, families and communities by developing the body, mind and spirit for success. Big HITS is designed to impact at risk youth and young adults by exposing them to positive opportunities to be successful and responsible adults. The word “HITS” means, “Helping to Instill Tools for Success”. Our vision is to see youth and young adults succeed in life and reach their maximum potential.